3 Simple Ways to Tell if Your Business is Really Living its Core Values

Recently, I talked to my members about the importance of core values. A strong value system in both business, and relationships, is one of the most valuable foundations you can put in place. Do you feel your business’ core values are well defined?

If you asked your staff could they tell you without first checking the employee handbook? Now, few employees will actually do that but they should know the basic concept of the values your business stands by.

A strong value system, or mission statement, is something your business lives and breathes. It is more than a statement- it’s a lifestyle.

So, how can you tell if your business is living its stated values? Here are three simple ways to find out:

Observe

The easiest way to know if your employees are a living, breathing example of your core values it to observe. Spend time watching your staff interact with swimmers, parents and each other. Understanding where your business is living its values and where it can improve it the best starting point.

Speak with staff members you are true ambassadors of your business and let them know how well they’re doing. Provide them with opportunities to represent your company and even become a part of “New Hire” trainings.

On that same token, taking the time to talk to staff who aren’t living your company’s values is just as important. Often times this is simply a training issue that can be corrected with a conversation. If the same issues keep popping up then that individual may no longer be a good fit.

Listen

I cannot overstate the importance of listening. When staff members or customers are speaking to you (or each other) it’s important to listen objectively.

When customers comment on a business practice remember to be quiet and listen. No matter why you believe your business should operate in a specific manner if it is rubbing customers the wrong way, you’re losing business.

Make sure the values you set out to emulate are accurately translating to your customers. Send out an annual anonymous survey asking customers to describe what they think your business stands for. Once you have the results speak with your staff about where they are winning and where they can improve.

Remember that your business is not just your services. It is the team of people who make it happen. That leads me to my next point…

Train

I know I speak about this often but incorporating continuous training for your entire staff is key to staying on the same page. It’s also a great time to hear from employees about what may longer be working and take suggestions.

Often times, the way you show your customers you value them may change with time and that’s okay. It’s more important that your core values are felt by customers than how you convey those values.

Please share your thoughts on this topic, as well as, any positive training experiences that have benefited your staff or business overall.