Live streaming shouldn’t be a one-off tactic. To get the most out of your live streaming efforts, you need to integrate them into your overall marketing strategy. That means thinking about how live streams fit into your content calendar, social media presence, and sales funnel. Consistency is key when it comes to live streaming.

By creating a content calendar, you can plan out your live events in advance and build anticipation with your audience. Your content calendar should include: — The topic and format of each live stream — The date and time of the live stream — The platform(s) you’ll be streaming on — Any guests or influencers you’ll be collaborating with — Promotion and follow-up tasks for each live stream By planning ahead, you can ensure that your live streams are strategic, consistent, and aligned with your overall marketing goals.

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