Branding, marketing, and the rest of digital shenanigans
There is no one recipe that works for everyone. And no magic wand that can help your product, marketing efforts work 100%. The thing is businesses, successful ones at least, are a mix of the quality of the service/product they have, the right marketing approach, and satisfied customers. And getting it right is a tough one.
This week we share posts about branding and marketing for the most part. But also website optimization post that’ll help you in your online website presence.
💎Brand Marketing
What is the brand impact on SEO performance? — But what does ‘brand’ mean in an SEO context?
💎Brand Marketing
How 1 global brand’s measurement strategy maximizes reach and results — PepsiCo sharing their experience and their digital strategy.
⛏Website optimization
Self-Hosted CMSs — Are self-hosted CMS solutions worth the effort nowadays? Let’s explore this.
⚙️SEO
Shared Hosting Experiment — There has been much debate in the SEO community surrounding the subject of shared hosting services and if the “bad neighborhood” type websites that they can attract can have a negative effect on the SEO results of other websites hosted alongside them. This experiment clears it all. By Reboot Online
⏱Marketing Strategy
How To Calculate Your Word of Mouth Coefficient — Is such a thing even possible? YES. Word of Mouth is critical to growth as channel saturation, competition, and platform control are all increasing. By Reforge
📝Content
SEO Writing in 2020 — 8+ Tips to Win the SERPS with Your Content.
⛏Website optimization
Google’s New Page Experience Signal — An object-oriented approach to UX ranking factors from SEMrush
⏱Marketing Strategy
Marketing for Beginners — Great collection of articles and expert resources written with beginners in mind.
🗣Customers
Every Single Cognitive Bias in One Infographic — Humans tend to think in certain ways that can lead to systematic deviations from making rational judgments.
📩Email
10+ B2B Email Marketing Examples — And how to increase open rates with the AIDA framework.
⛏Website optimization
Wix vs. WordPress, Shopify vs. Shopware — What’s fastest?
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