Manage and Monetize Videos Via White-Labeled Video Platforms

Vlad Labowski
SWIPE MAG
Published in
5 min readSep 12, 2018
“laptop computer on glass-top table” by Carlos Muza on Unsplash

Video platforms and video sharing websites continue to dominate in a hugely competitive scene of content creation and advertising. Owning and running your own video-based business means you’re keeping your finger on the pulse of a rapidly growing industry. It really is a step in the right direction.

So is it possible to offer other businesses, your clients, the possibility of easy hosting, encoding and, of course, video content monetization without have to invest thousands of dollars into development?

Enter the world of white label SSP (server-side platforms).

How to Speed Up Monetization With a Premium White-label Video Platform?

The obvious setback in this business model is creating the tools or tech. Luckily though, there are a number solutions out there that surprisingly offered just the kind of thing that’s suitable for such business endeavors.

For a while now, I have been on the lookout for a white-label video platform and I was thrilled to find not one, but several diverse and apparently solid variants for this particular endeavor. My first and foremost goal is finding reliable, instant white-label online video platform, so I can provide video-related services to all my clients without going through the hassle of creating and setting up my own complex tech and CMS.

Feast your eyes on the top white-label video platforms that are currently available:

Digivive

Digivive brings a decent deal where you get an all-in-one OTT platform that allows you to kick off a White-Label Multi-Device Video Streaming Platform, as well as Video on Demand (VOD) and Live Streaming Broadcast — all of that can be achieved at the same time. This is a decent choice as it’s completely managed, end-to-end, all controlled from single CMS, no coding or IT groups required.

White Label video SSP by BridTV

BridTV White-Label solution kind of seems like an optimal and reliable choice, one that covers a variety of business needs. The White Label solution that’s available, gives you the ability to run a video platform easily with the use of a fast and reliable modern-day HTML5 video player.

Evidently, there’s a solid system structure here, for delivering video ads across all major mobile and desktop platforms. Apart from hosting, your clients and publishers will also benefit from high-performance encoding, easy-to-use monetization and a backfill program. More importantly, video content management and analytics seem smooth, so it’s easy to set up billing and control the usage statistics of the platform service. In short, your publishers can utilize Brid’s video platform and actually earn revenue from their videos, monetizing video content via VAST, VPAID, and Google IMA Ad Tags.

Streaming Video Provider

This particular service offers some rather good opportunities for uploading and monetizing media content. It’s a solid online video platform with numerous appealing features such as up to 30% discounts on our service plans and add-on features. You won’t have any monthly overheads, and there are no setup fees. Of course, you can easily generate a steady monthly income from your clients, while saving time and money.

Applying to become a partner is pretty easy and quick. Once you’re done, you’ll be able to tweak everything to suit your brand and privacy. You the white-label platform is fully embeddable within your website, clients remain your clients, and you get solid streaming video solutions and on-demand custom-built solutions. As for pricing, the process is fast and intuitive; you set up your own prices on top of our wholesale price and charge your own one-time setup fees.

Streamhash

This is a slightly different, but viable and useful option if your business goal is centered purely on streaming. Streamhash is a fairly decent service that’s perfect for anyone who puts their business crosshairs on Video-On-Demand (VOD), as well as Live Streaming. With their VOD system, viewers can get immediate access to video content on their PCs or TVs.

This particular service focuses on delivering content such as sports, entertainment, educational programs, feature films instantly to the viewer. VOD is provided as a unicast transmission. Apart from VOD, StreamHash gives you a simple white-label type of Video Streaming Venture by providing you the websites or the apps.

IBM Cloud Video

Okay, unlike other white-label solutions, this one focuses specifically on giving broadcasters a fair chance to utilize a wealth of features, customize and allow content owners to control a viewer’s experience. More importantly, with this system, all IBM Cloud Video branding is removed, so content owners can freely insert their own.

In short, using this particular service content owners manage elements of the video player, embedding, viewer access, and also the channel page experience. This, however, essentially seems like a decent solution as it offers numerous options for effective video player branding, such as Ustream Branding, Co-Branding, Full Branding, and No Branding. Happily, though, every one of these aspects can be controlled in the dashboard and switched between at any time.

The Right Solution for Video Content Owners

Countless publishers rely on video to establish a powerful and effective digital marketing strategy. It’s the right solution and essential step to boosts audience engagement, conversion, and video ad revenue. Opting for a white-label video platform represents a shortcut in this instance, so you might seriously considering relying on any of the abovementioned services.

If you wish to start your own premium video platform service and help your publishers manage and monetize their video content anytime, anywhere on any device, you ought to know that the option is here and it’s definitely possible.

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Vlad Labowski
SWIPE MAG

Tech nerd. Love strawberries. Writes nerdy stuff. Navigator in troubled mobile and video monetization seas.