Marketing and Personal Branding Go Hand In Hand
Website. Brand. Employees. Three things every business has from the very beginning. Three things we’ll explore a bit more in today's newsletter.
Website. How do you know it is time for your website redesign? I bet many will be surprised but the need for a re-do (redesign and/or redevelop) goes well beyond personal preferences, obsess over fancy imagery, cool fonts, catchy photography, forms, tech stack, etc. as explained here.
Brand. Company branding and personal branding go hand in hand and work wonders for both parties. Let me explain. The stronger the brand you work for is, the stronger your personal brand is (and vice versa). By telling brand stories, you actually add credibility to the brand, the story itself, and your part in it. Finally, being a part of an authoritative source/brand pours some of that authority to you as well
Employees. Word of a mouth is the most successful way of promoting a brand or a product. The modern-day businesses have that option online mostly thanks to social media. I’m not talking about shares, likes, reviews, and comments. I’m talking about the employer and employee branding.
Get these three right and you have a making of a great marketing strategy.
💎Brand Marketing
5 Famous Rivalries That Shaped Iconic Brands — Great rivalries are built on hustle and respect.
🦹Personal Brand
Want More Clients? Focus On Your Personal Brand — Focus on your personal brand, and start building your visibility and audience online. By Entrepreneur Magazine
⏱Marketing Strategy
374 Free Resources for Marketing — All the free marketing resources and templates you need in one place.
⛏Website optimization
👉Does your website need a re-do? — Nobody likes to invest in a website re-do. However, at one point or another, we all will probably have to do it, if we want to maintain the health of our site and keep up with current and future trends, that is.
⚙️SEO
How Website Speed, SEO, Content, and Schema Affect Rankings — A study from SEMrush well worth of your time.
💵Ad Campaigns
How Two Facebook Ads Generated Seven Months of B2C Sales in 30 Days — Interesting study from InFlow on Facebook ads.
👨💻Social Media
How To Write A Powerful LinkedIn Message (With 5 Templates) — Weak messages go ignored right away. Not to mention, they make yourself come across as spammy and jeopardize your reputation. What can you do? Try one of these.
📝Content
100+ Great Content Marketing Examples — Stuck with your content marketing? Take a look at more than 100 successful content marketing examples for inspiration.
📊eCommerce
How to Handle Discontinued Products Without Ruining Your SEO — One often overlooked aspect of eCommerce SEO is how to properly handle discontinued products.
🧏♂️📦Sales
Marketing Vs Sales: Everything You Need To Know About Them In 2020 — Want to learn the major differences between marketing and sales and how they can work together to supercharge your business? Start here.
🗣Customers
🤘How people decide what to buy lies in the ‘messy middle’ of the purchase journey — Great read. Understand of the messy middle, the behavioral science principles Google guys examined, and recommendations for how brands can apply them.
📕Education
👍All About OKRs: How To Set Them, Achieve Them, And Track Them In Trello — Objectives and Key Results. Learn about them from Kevan Lee on Trello
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