Marketing in the Time of COVID19
In times like these, what are we to do? A question that pops up in pretty much every conversation these days. Sure enough, the answer depends on the industry you are in. For example, one of our clients sells sportswear and as you might guess it, interest in search engines (their main channel) is down and so are sales. What are they to do? Invest in ads? Start blogging? Focus on social media?
To help you out today post/newsletter shares last week's top posts in areas you should cover. So, we start off with branding, SEO and ads. But we also help you by pointing you to headless CMSs, podcasts to listen to and free courses you can take.
Check it out 👇 Stay safe 😷
[While you might have seen a lot of TITLES like this lately, I actually got inspired by the Gabriel García Márquez novel Love in the Time of Cholera (read it again, and it blew my mind, again).]
Brand Marketing
Google’s Knowledge Graph Explained: How It Influences SEO — What is a knowledge graph? How does it work? And how can you take advantage of it to increase brand visibility and improve SEO? by Ahrefs.com
SEO
Is SEO selling its soul and fuelling hate? — Do you think about how your campaigns might be affecting wider societal issues? Builtvisible thinks maybe you should.
Podcasting
🎙17 Podcasts to Enhance Your Digital Advertising Strategy in 2020 — If you have free time on your hands check these out via Admixer Technologies
Ad Campaigns
5 Facebook Advertising Tips Based on Multimillion-Dollar Ad Spend — Considering running an ad for your business but don’t know where to start? This will help.
Social Media
Marketing in Times of Uncertainty — Are you unsure how to approach your marketing during a crisis? Learn from the best. Tips from top marketing pros.
Blogging
🤘10 Headless CMS Options for your Website — Looking for a new and better approach to content managing? Try running headless CMS. An awesome post covering what headless CMS is. Top features. User interface. Support. Pricing. Pros and cons. + FREE DOWNLOADABLE 📄pdf file if you don’t have the time to read it now.
Product Marketing
Product Marketing Insider — A podcast dedicated exclusively to product marketing.
Website optimization
14 Eye-Opening Web Design Stats That’ll Make You Update Your Website Today — An infographic focusing on web design stats that matter.
Community to join
Growth Marketing Tips/Tricks — Linkedin growth marketing group that shares transparently tactics they use daily. Yes, we are a part of the group 😜
Email
📩$1,000,000 email sequences and how we create them — There is no doubt email can be the highest ROI channel. But only if you’re using it well.
Education
📕Pluralsight — Stay home. Skill up for free during the month of April.
If you enjoyed these, please SUBSCRIBE recommend 👏 and share to help others find it! Let us know what you think. Share your thoughts on the subject in the comment section below.
