Media Consumption Is Changing

The consumption of online content via mobile devices is growing. Consumers are in control when it comes to what they’ll watch, on which device and when. EMarketer’s stats show nearly 1 in 10 US internet users in 2016 have gone online only through a mobile device — what eMarketer defines as mobile-only internet users. That figure is expected to rise in the future. Around 79% of B2B marketers stated they had a mobile-friendly site in 2016, shows the DemandWave research. The figure represents an increase compared to the state in 2014 when 57% of respondents said they had one. And there is no reason to expect those numbers not to go up.

Facebook, Apple and Google nowadays are competing with each other in a race who is gonna provide a better user experience with faster mobile loading. Let us compare their options so you can find one that fits your business model the most.

Facebook Instant Articles

The problem of loading pages on Facebook concerns the consumers as well as the publishers, particularly the publishers who have an audience with low connectivity. Facebook Instant Articles are made to reduce load times and create articles that load instantly while being used from your Facebook App. Facebook Instant Articles are created to provide a fast and immersive reading experience for Facebook users.

How To Monetize Your Content With Facebook Instant Articles?

With Facebook Instant Articles ad model publisher can sell their own inventory and keep 100% of the ad revenue. Unsold inventory is sold by Facebook for a 30% cut. Using Instant Article, publishers will get a full control over their ads and their data as well.

Apple News

Apple News distributes news articles and generates dynamic, animated multimedia content, using JSON. The main goal of creating this app in on improving the user’s experience, to create a better reader experience by offering lots of beautiful layouts and varied content from different sources. Like with Facebook’s platform, the aim is to make the users stay.

The application had, until lately, limited access, available only for a small group of publishing partners. Now the format is available to all Apple News publishers.

How To Monetize Your Content With Apple News?

Publishers can sell their own inventory and keep 100% or let Apple sell the rest for a 30% cut. Publishers can adopt Apple’s advertising platform for their own ad network for content monetization within Apple News, instead of trying to sell downloadable subscriptions.

Google AMP

Google’s product, called Accelerated Mobile Pages is aimed to significantly improve the performance of the mobile web. To bring back a web-based experience. They support modern mobile content and a faster load of compelling and effective ads.

The downside of the project is that AMP pages don’t support many revenue streams for publishers, Interstitial ads and site takeovers, elements that are script-based and widgets that suggest other reading.

How To Monetize Your Content With Google AMP?

Google AMP is a way of extending the model of the free internet. This basically means that ads are sold by Google and traffic delivered via the Google search engine.

Originally published in 2016 as Instant Articles VS Apple News VS AMP. Updated for SWIPE magazine.

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What’s your take on FB Instant Articles, Apple News and AMP? Any tips/tricks of your own? Let us know, we’d love to share them in future posts.

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