Not Getting Enough Views On Your Videos? What Are You Doing Wrong?
It is amazing how widely video has been adopted. No wonder since 78% of people watch online videos every week, and 55% view online videos every day. Yet, it seems everyone is skipping your videos and the view count simply doesn’t rise as fast and as constant as you would like. If your business model is based on the video, getting as much as possible video views are essential. And it is as much important if a video is a supplementary tool. Luckily, simple moves can be made to ensure a consistent influx of video views regardless of industry or business models.
Here are a few things any business can do to vastly improve video popularity.
Improve Search Engine Optimization
A video can’t be seen if it can’t be found. The internet revolves around Google and people finding what they want and need through the search giant. While SEO has become a necessary part of online publishing many publishers tend to skip the most important step in video SEO, naming the actual video file with the keyword before uploading it online. Yes, video titles and descriptions are hugely important and don’t forget to stuff your keyword in them but believe it or not search engines check the file’s root, a file name in the same fashion as they check title and description.
In the summer of 2018, Google changed its way of displaying video results by removing a lot of video snippets. A change that inclined publishers to solely focus on YouTube as their only video platform. A faulty approach and a needless one. Be that as it may, consider these two for a minute.
If you opt out for YouTube channel chances are you are looking to rank well on YouTube search as well as in video section of Google search. In case you chose to use a native video player, like (for example)MOW Player, for example, that means you are trying to rank your video in the video section of Google search as well as your page in Google/Bing web search for the desired keyword.
BTW, MOW Player enables a straightforward connectivity to YouTube which allows you to transfer videos easily from one platform to another (even in bulk).
Social Media is a Must
With viral videos representing 38.7% of total video views and 58.3% of total shares it is clear why publishers need to entice their audience to share their videos.
Basically, a video will never become popular on social media without the maker displaying it there first. The first ripple of a potential wave needs to be created by the video creator.
Many of the top video players enable a direct and automatic integration with Facebook and Twitter so individual videos or whole video libraries can be shared on social media profiles.
Link-building and brand awareness will follow too as in this day and age they are closely related to social media for a simple reason — that’s where the people are.
Videos Need to be the Right Length
While people do skip longer videos (5+ minutes) due to not being able to commit that much time, super short videos also get overlooked as they can’t be that helpful or beneficial. The sweet spot is 90 seconds, with this length videos get 52.1% more shares.
Although, the most valuable tip is to have a contentful or intriguing start to the video. 20% of people leave the clip after 10 seconds, and the percent increases by 10 for every 10 seconds.
That’s why now movie trailer ads have a five-second action-packed blitz before the trailer actually starts.
Eye-Catching Thumbnails
Even if your video is found, that still doesn’t mean the play button will be clicked. Attention-grabbing thumbnails are there to ensure the content will be viewed. Using contrasting, bright colors, adding text to the thumbnail, and featuring human faces depicting emotions are some of the most beneficial practices.
Adjust for Mobile Users
Some reports state that a whopping number of 51% of video views are displayed on mobile devices. Adjusting videos to mobile users can be highly valuable, especially if the company’s target audience is more likely to use mobile for watching a video — younger people. You can achieve that through the usage of an AMP code (Accelerated Mobile Pages), a specific code developed by Google that makes the content load faster on mobile. That way, users won’t quit because your pages do not load fast enough.
Further the Life of Your Videos With Video Article
Finally, even after carefully creating a video, choosing the right thumbnail, platform, and delivering on SEO, videos can have a short life-span. The way information and content move lighting fast in 2018, the shelf-life of videos is very short and the public is off to the next one before the first video ends.
Previously mentioned video player, the MOW Player, developed an elegant and efficient solution to this problem in the form of Video Article. A small, unintrusive tool offering a library of your videos and the main information about them on a carousel. Think of it as a way of making sure videos will keep getting views potentially forever.
Additionally, Video Article can be placed on any page, with or without other videos, being even able to coexist with other video players!
Video Article widget can include all videos in your library or just the ones placed in one of the pre-existing ‘Categories’ groups.
With Video Articles, their publishers in Beta testing experienced an average 30% more plays and close to 20% advertising revenue lift!
It’s Not All Gloom
Quality of your content is what gives you the edge over the competition. In an overcrowded world that is the internet today utilizing some of the tips mentioned here will surely increase your video views. Utilizing all of them will transform your video presence.
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