Run Your Business From Your Website…or an App
Social selling is skyrocketing in the past pandemic months. As one of the links below points out today social media accounts for one in four online purchases.
Even so, your business focus should be your website or an app. Why? 🙄Well, social media creates visibility more than anything else, but a professional website (or an app) builds relationships and sales. OK, but how do you know which one you need?
Understand the difference between web app and a website and then apply it to your business model.
Then explore the links below. This week we’re packed with insightful posts on many different digital marketing topics.
Enjoy!
💎Brand Marketing
Platform Confluence — It is the combination of several apps and sites owned by the same company into an ecosystem in which user signals and ads reinforce each other. And much more from Kevin Indig.
⏱Marketing Strategy
Strategy vs. Tactics: Why the Difference Matters — In order to do anything meaningful, you have to know where you are going and what are the differences.
📊eCommerce
The New Normal In eCommerce — How to translate the luxury retail experience into digital.
🧑🤝🧑Jobs
The 40 Best Questions to Ask in an Interview — YES you have the right to ask as well at the job interview. First Round
⚙️SEO
Speed and performance of Web dev, SEO, and marketing agencies websites — The research shows most agencies failed when it comes to the performance of their website.
⚙️SEO
Are Gatsby websites fast? — Same guy as above Nebojsa (Cookie Duster) with insights into Gatsby's speed and performance.
👨💻Social Media
Swipe Up Shopping — Social media accounts for one in four online purchases. In a climate like this it is obvious why should you invest in your website more. At Mynewsdesk Sverige
📝Content Marketing
Content Audit — What is and why should you be doing a content audit. Awesome piece by Danilo Romeiro.
📊eCommerce
Ecommerce Content Marketing — An awesome case study explaining how to get from zero to over 1 million visitors a year.
📦Product Marketing
How Zoom’s Zapps Ecosystem Could Change Their Business Forever — A different view on popular app growth and future. Via Foundation Inc.
🗣Customers
Drive Growth by Picking the Right Lane — A customer acquisition playbook for consumer startups. From First Round.
📩Email
45 Cold Email Subject Lines With Proven Open Rates — We all struggle with email reach out. This research should help you move up your email game.
📕Education
16 Marketing Blogs You Need To Read — Nice list of marketing blogs you should bookmark besides SWIPE.
📕Education
The Complete Guide to Agile vs Scrum — The differences and similarities between the two and much, much more. Via #BlackLivesMatter.
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