VidCon 2018: The Recap

VidCon, the biggest online video convention for YouTube creators, fans, and media was held last week from June 20–23. VidCon is widely recognized as a key destination for brands interested in reaching out to the Gen Z (which generation are you?) and millennials to some extent.

According to Nielsen research, now make up the most significant percentage of the population 26%, and consume an average of 30 hours of digital content weekly.

For anyone interested in today's teens, their habits, and interests, this is the place to be either engage with them or scan them for your future marketing strategy.

We haven’t had the pleasure of attending VidCon this year but we’ve worked our butts off to scan reports and share key findings with you.

How big of a business being a YouTube creator has become was easy to see at Vidcon. Not only creators were given star-like treatment but they have started cashing in their name-brand in more way than ever. We’re talking merchandise, new projects and influence.

However, many have reported (including the link below) YT seems to be struggling with authenticity. If that indeed is the case, we’ll be seeing a decrease in views on specific channels which, right now, seems to be highly unlikely.

As for monetization options, with pre-roll ads inconsistent revenue stream creators are opting out to diversify their revenue through subscriptions for premium content, brand partnerships, and merch/live shows. In that sense YouTube’s product announcements at VidCon focused on making it easier for creators to monetize beyond ads comes as no surprise.

Anything else? Well…

Check out top 10 takeaways from VidCon

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