Working With Video Beyond YouTube?
Video rules the web. 76% of B2B companies already use, or plan to use videos, as an effective branding / advertising / content marketing tactic. Cisco reported we can expect video to account for ‘69% of all consumer internet traffic’ in 2017. Internet video to TV will continue to grow at a rapid pace all thanks to consumers being in control when it comes to what they’ll watch, on which device and when.
These days your business won’t be able to get far without a proper video marketing strategy, one which involves YouTube, Facebook and a third party video platform as well. As the past few years have proven, YouTube has become one of the primary tools (if not THE PRIMARY tool) for content creators. Not only that, but it has also become the top means to get information on various topics not just to millennials but across all population.
Start With YouTube? Sure.
Now if you happen to be looking to start a business that’s focused on video, then YouTube is certainly a place you should consider. And why is that important? Well, for one thing, YouTube it is a good way to get reach audiences, seeing is it’s a constantly growing public service that allows everyone to upload and share video content. It is also the second largest search engine. Hence business tend to focus proper keyword optimization. For example, when you’re focusing on a particular keyword you should start by typing this keyword into YouTube’s and see what suggestions you get from the auto-complete feature. That way you’ll get a clearer picture of what people are after when search for the keyword in question. Still, even with that YouTube strategy in place, most people get approximately 15–25% of their video traffic from search.
There’s A Flipside to YouTube
Okay, one of the major problems when you go with video platforms like YouTube is gaining that audience and gaining the attention and traffic your business so desperately needs when you’re starting out. Not to mention the fact that getting a larger subscriber base takes a long time — in most cases months upon months, and years even. On top of that Google (i.e. YouTube) are known for having a set of rather rigid and strict policies towards channel owners. A lot of these policies are being altered constantly, and some of these changes and alterations can have a dramatic effect on your own business.
Working With Video Beyond YouTube
For the past few years, the ever-growing digital marketing scene has proved time and again that consumers are more likely to purchase products when watching videos that are part of their purchasing process. What’s more, a consumer is more likely to make a step that’s brand-focused after watching an onsite video, as opposed to looking at the same branded YouTube channel. These brand-focused steps denote things like searching for detailed product information or downloading a step-by-step guide, or indeed looking for any products related to the brand.
That’s where video platforms much like BridTV come in. Utilizing a specific video platform and incorporating it on your website is massive leap for your business and it’s a leap in the right direction.
Control Over Videos and Other Benefits
One of the major benefits is getting a better price than with other enterprise level platforms. More importantly, you get a monetization system that’s a lot faster and easier than YouTube. While using such a platform may not be the best way to get audiences, there’s still an incredible choice of features that are at your disposal, including AdIQ ad deblocker, more customization options and social sharing, Facebook Instant Articles video support, adaptive live streaming etc.
Another crucial benefit is actually getting yourself a powerful tool for driving traffic to your own website, because custom video players get more clicks in addition to increasing engagement and improve conversions. Simply put, more clicks are your way to bigger traffic and video SEO is another integral part of this. Moreover, business owners get full and complete control of their own videos, and that relates to ads as well. The customization allows you all sorts of things like, changing the player color to suit your brand and similar features.
There Is Life To Video Beyond YouTube
And beyond Facebook and any other social network for that matter. It always was all about your audience and what they prefer the most. Nowadays, audience is increasingly turn to mobile and mobile video and we, the publishers, are faced with the challenge of reaching out to them via various channels while creating, distributing and monetizing the best possible video content.
Originally published at BridTV. Updated for SWIPE magazine.
Now, over to you!
What’s your take on video content marketing? Any tips/tricks of your own? Let us know, we’d love to share them in future posts.