Partnership news: Checkpoint SG & MBJB.Live X SWIPE
Checkpoint SG
Introduction
Singapore and Malaysia are neighbors, separated by a causeway, and can be accessed conveniently via land transport. Malaysia and Singapore are connected via 2 checkpoints: The Woodlands Checkpoint and Tuas Checkpoint. One can simply drive a car across the causeway and end up in the other country easily.
Given that the proximity of Singapore and Malaysia is this close, it is very accessible for Singaporeans to visit Malaysia and vice versa. Thus, it comes as no surprise that during peak hours or public holidays, the traffic on both checkpoints can get really bad. In such scenarios, a 3 to 4-hour wait is considered very normal. This is because of a few scenarios:
- Singaporeans heading to Malaysia to shop.
- Malaysians working in Singapore returning back home.
- Malaysians heading to Singapore for leisure and sightseeing.
Currently, there is no way to check the road conditions before one is headed out. As such, many people who want to head to the other country usually has no idea on the road conditions until they reach the causeway and it is too late to turn back.
What is Checkpoint SG?
Checkpoint.sg was created to combat this problem. The app allows users to check traffic cameras around Woodlands and Tuas checkpoints live, so that users will be able to see the road conditions before deciding if it is worth it to make the trip overseas.
With an app that solves many problems for Singaporeans and Malaysians alike, the app has garnered over 170,000 active users.
MBJB.LIVE
Introduction
Johor Bahru is one of the biggest city-states in Malaysia, with a population of over 500,000 people. With an area of 220 km², the traffic can be overwhelming at times. Currently, there is no way to check the traffic conditions before deciding whether to head out or not.
What is MBJB.LIVE?
MBJB.LIVE is an application that puts all traffic cameras around Johor Bahru. The app was designed to allow users to check the traffic cameras around Johor Bahru live. This is to allow users to make better decisions.
With such an innovative idea of creating an app to help people in Johor Bahru, the app has garnered over 10,000 active users.
How will SWIPE be partnering with MBJB.LIVE & Checkpoint SG?
SWIPE will be leveraging on the user database of both apps, which comprises of close to 200,000 active users. SWIPE will be providing 3 main features to help the apps plan out better features for the users, and reward users for viewing ads. The 3 features are:
- Compliant data collection.
- SWIPE Push
- SWIPE Ads
Compliant data collection
SWIPE’s SDK will be integrated into both apps. By doing so, users would be able to choose whether or not they are willing to sell their data in return for SWIPE tokens. This would also benefit the app developers, as they can improve their app based on the behavioral data of the users obtained by the SDK. Thus, it would be a win-win situation for both app users and developers.
SWIPE Push
SWIPE Push allows app developers to reach out to users at the first point of engagement — their lock screen. This allows for a higher engagement among users. For example, in the case of Checkpoint.sg & MBJB.Live, such notifications could mention that there is heavy traffic at certain routes & the estimated waiting time could go up to hours.
SWIPE Ads
SWIPE Ads would include a SWIPE advertising SDK. This would allow ads to be shown to app users. With the integration of blockchain technology, companies that want to publish their ad would purchase an amount of SWIPE tokens as rewards for users. The smart contract would then pay out fees in SWIPE tokens to the app developer and users whenever a user engages with the ad. Thus, there will be no intermediary or approval process.
For example, a game may want to place a video ad on MBJB.Live, as they want to target people in Malaysia. They would then upload their advertising content, and a fixed amount of SWIPE tokens for each location. When a user watches the ad, SWIPE tokens would be distributed to the app developer and app users proportionally.
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About SWIPE
SWIPE network incentivizes users to share their data anonymously while providing data buyers with auditable data products. It enables fair and transparent data trading between users, app developers and data buyers through a decentralized data marketplace. All data transactions are strictly enforced with smart contracts. As data sources are tracked and auditable on the ledger, data buyers are no longer have to risk purchasing low-quality data products.
As part of our go-to-market strategy, SWIPE has created a Software Development Kit (SDK) containing it’s technology that can be integrated seamlessly. Swipe SDK provides a suite of marketing tools that boost app users engagement and retention. Any 3rd party app developer can install the SWIPE SDK and their users can gain access to the SWIPE network, making our solution simple to implement and scalable.
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