Social Media Marketing using Snapchat

Why Social Media Marketing?

Over 3 Billion Internet users, out of which 2 billion of them have an active social media account. At this point, not having an active social media account is the last thing you would want to do if you want to grow your brand and pad your wallet.

Why Snapchat?

Snapchat may have started out for teens, but now it is one of the fastest-growing Social Media marketing platforms today.

• Snapchat has 150 million active users every day, which is more than Twitter.
• 54% of the Snapchat users log in every day.
• 10 billion videos are views on Snapchat every day ( a 350% increase since 2015 )
• 8796 snaps are shared every second adding to a total of 400 million snaps Every day!
• Geofilters, when delivered to a national audience will, is seen by 40–60% of the Snapchat users
• Snapchat has the sixth height concentration of millennials among major apps. This means most of the Snapchat users are between the age-group 18–25. The age group between 25–35 has seen an increase from 5% in 2013 to 31% in 2015.
• Companies on average spend a total of $750,000 to advertise on Snapchat daily.

Ways to use Snapchat to strengthen your brand.

Coupon and Promo Codes: According to statistics, 58% of college students would be likely to purchase a brand’s product or service if they were sent on Snapchat. Investing in a catchy Geofilter with a Promo code or coupon is definitely gonna get those sales up!

Amazon nailed it by launching exclusive promotional codes for amazing deals, like $60 wireless Bluetooth speakers for only $1.

Sneak-Peak of an upcoming launch: Give your audience a glimpse of your upcoming products. This will get your audience excited and traffics authentic views.

Create fun indulging filters like Lens: Make a fun filter that people would share — Nobody wants to share boring pictures. By adding a lens with your brand Logo, colorful glasses, and other graphics like a fun backdrop. After playing the sponsored Lens, a user then shares his/her Snap or post them to a story.

Kraft, the food processing company partnered with Snapchat to create a fun lens to take Snapchatters back to their childhood. Say cheese!

Collaborate with influential media users: This exposes your brand to the right target audience. For example, If you are a clothing brand, collaborating with an influential fashion stylist would help get to the right audience. Encourage the audience to follow you for more updates.

Persistence is key: Researchers say that, prospects will not become customers after seeing an ad the first time. The frequency of seeing the same ad is proportionate to the likelihood of the prospects of buying your products and services. The average number is 7 times. Therefore, persistence in marketing is the key to closing more sales.

Create campaigns: Campaigns are a fun way to get your audience to indulge in your marketing activities. NBC and Snapchat’s live Hairspray campaign was a hit! It generated over 26million and generated a 155% increase in self-reported views.

Photo courtesy Snapchat success stories.

You can get a Snapchat filter for your business for as low as $49 for 20,000 Sq. Ft. To know more, Click Here.

If you have any questions, feel free to write to us at hello@swipestudio.co