Crafting an Archival Brand Film

The Story of Bharat : From Craft to Luxury

Upasana
Upasana
May 17 · 6 min read

A brand film for a 100 year old company

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Spectrum of Bharat’s Heritage

The Story of Bharat : The BFT Brand Film

The film
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mapping the information into sections that flowed from one to the other
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The first draft was time travel — we started with the present, went into the past came back to the present and projected the future.

It became an obvious choice for us to build on the distinctive design of the BFT tiles themselves to create the visual style for the film.

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beautiful anecdotes and low resolution pictures created an interesting challenge and constraint that led to adapting a fresh visual language.
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dabbling with the textures
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marrying the vintage photograph
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a successful marriage
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extending the language to other areas which would have been off limits — it makes a huge difference when the client trusts us.
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initial explorations were very busy and overwhelming.
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experiments that worked
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crane shot without a crane.
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storyboard before shooting the intense segment of live action hands demonstrating the secret process of BFT. we designed it to be abstract yet clear.
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taking the real
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building the abstract
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