10 In-Depth Strategies to Improve Your Focus and Produce High-Quality Work
Work plans, strengthening creative cognition, and more.
Back in 2015, Microsoft Canada published a report infamously concluding that humans have a shorter attention span than goldfish.
According to the study, the average human attention span in 2000 was 12 seconds compared to an average of 8 seconds in 2013 (the average attention span of goldfish is 9 seconds).
While Microsoft concedes that digital lifestyles have had a negative impact on sustained focus, it argues that the ‘good’ news is that “tech adoption and social media usage are training consumers to become better at processing and encoding information through short bursts of high attention.”
In other words, this may not be a plus for us — the consumers — but it’s certainly something to be leveraged by marketers who vie for our attention. Marketers need only to create a short, but immediate, impact in order for consumers to take notice.
The study also concludes that selective attention, i.e. the ability to focus on one thing/task in the face of distracting stimuli, significantly decreases for multi-screen users. Those who are able to filter out distractions are more likely to actively choose to have fewer distractions and multi-screen. Our ability to be…
