10 Must-Know Rules for Effective Copywriting

How to engage the reader and encourage them to take action.

Image via commercial source

Copywriting is the process or occupation of writing the text for advertising or other forms of marketing, often on the internet.

Copy aims to influence and persuade the audience to think, feel, or act in a certain way and usually take some form of action.

The better our copy is, the more effective it should be to elicit a result such as a higher conversion rate.

The writer must determine the optimum way to communicate with their audience.

Follow these ten rules to improve the quality of your copy.

1. Understand your topic

Before writing in general, it’s essential to understand your topic and what you are trying to achieve.

Start by writing down everything about your topic. You won't use everything but might uncover something you haven’t thought of yet.