Business Checkup: 10 Ways to Improve your 2020 Communications

Sandi Sonnenfeld
Dec 30, 2019 · 4 min read
Photo by Alex wong on Unsplash

Regardless of the size of your business, take advantage of the new year by conducting a communications audit. This helps ensure that your targeted outreach accurately reflects your organization’s 2020 goals and priorities. Below are 10 instruments in your communications toolbox that benefit from an annual checkup.

  1. Key Messages. Is your organization launching any new internal or external initiatives this year? If yes, consider updating your key messages to support those initiatives so your leadership team knows what to say when discussing them with staff and introducing them to your external audiences. To gain quicker approval and firm-wide adoption of new messages, invite your organization’s top decision-makers to participate in a messaging summit to refine them since executives who have a stake in a specific project or program overwhelmingly encourage others to get on board. Once your messaging document has been finalized, circulate it to appropriate staff.

Most of us are so busy focusing on our daily work obligations that it’s tempting to forego administrative housekeeping such as communications audits. Yet the 10 communications components above are central to an understanding of your organization and how decision-makers view it. Scour old content, polish your boiler plates and templates until they gleam, and present your organization with accurate facts and compelling messages.

Sandi Sonnenfeld has 20+ years of experience leading corporate communications programs. She advises both businesses and nonprofit entities on messaging and content marketing strategies and crafts targeted content, especially executive thought leadership. You can view her website and online portfolio here.

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Sandi Sonnenfeld

Written by

A corporate communications expert with a focus on thought-leadership and content marketing, Sandi is also a published fiction author, essayist and ghostwriter.

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +724K followers.

Sandi Sonnenfeld

Written by

A corporate communications expert with a focus on thought-leadership and content marketing, Sandi is also a published fiction author, essayist and ghostwriter.

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +724K followers.

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