10 Web Development Trends Every CTO Should Expect in 2021

inVerita
The Startup
Published in
7 min readNov 17, 2020

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Each year web development trends change, dictating new directions for business owners and web developers. The implementation of progressive web applications, Artificial Intelligence, the Internet of Things isn’t new for large companies such as Google, Amazon, or Forbes. To stay on the same level with such giants, it’s crucial for all businesses to analyze tendencies across industries and not to ignore the changes technology brings to web development.

Either your business is aimed at e-commerce, digital marketing or technology inventions, you should be aware of these top web development trends for 2021.

#1 PWAs

Progressive web applications bring a range of striking advantages: they can operate offline, send push notifications, create a user experience similar to native apps at the same time being much lighter and faster to download. The development process is also less challenging in comparison with native applications. PWA developers monitor only one codebase. Once the app is ready, you just upload it to the server without buying a license for the app stores.

A big number of outstanding companies, including Pinterest, Forbes, Starbucks and The Washington Post have built PWAs to provide responsive performance for their customers. Pinterest, for instance, reports that they experienced a 44% increase in ad revenue rate and their users spend 40% more time on their PWA compared to a mobile website.

#2 Artificial Intelligence

Processing large amounts of customers’ data, AI enables a great level of personalization, showing the customers only the information that is interesting and relevant for them. It utilizes customers’ previous purchases, history of searches, top category pages, number of visits to the website, and more. With every visit, AI platforms collect more and more data about individual customers that enables this smart technology to make more accurate and relevant recommendations.

Through statistical and cognitive analysis the websites receive the capability to process information on any scale to find out customers’ requirements and serve their interests in a proper way. The technology is also reshaping web development by offering chatbots, ADI…

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inVerita
The Startup

inVerita is a software consulting company focusing on outsourcing and staff augmentation services based in Ukraine. https://inveritasoft.com