11 SaaS Pricing Hacks backed by Psychology

Gerry Claps
Sep 14, 2015 · 5 min read

Use Round Numbers → Round Pricing Preference

Use Tiered Pricing → Anchoring Bias

Limit the Number of Choices → Choice Paradox

Position your best plan in the middle → Centre-Stage Effect

Instill a Sense of Urgency By Being Scarce → Scarcity Effect

Care more than the rest → Noble Edge Effect

Offer small discounts upfront → Hyperbolic Discounting

Make the checkout as simple as possible → Goal Gradient Effect

Be different → Von Restorff Effect

Use social proof → Social Default Bias

Use Simple Language → Speak-Easy Effect

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Gerry Claps

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