24 Things I Learned from Creating an Online Course

Including tips on advertising, marketing, pricing, content creation, and more.

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Since 2015, I have been dabbling in the world of online courses. I launched my first course in a technical field catering to construction professionals. That was my key expertise at the time, and it was the one field where I felt I could provide massive value.

Secretly, I hoped that this online business could become so big that it would replace my main contracting business. Sadly, despite the promises of online gurus promising me 6 figure glory, I have not reached that stage.

I have, however, made a respectable side income from my online course and have learned many things about creating an online course in the process.

The Key Lessons

1. Sales and Marketing of your course are far harder than creating the course.
2. Figure out how to sell to your biggest fans before you try advertising. If your biggest fans don’t want your product, then no one will.
3. Start building your audience before you start building an online course. I launched my online course to a small list. It took me over a year to get proper momentum and collect reliable data.