3 Amazing Video Power Secrets for Your Marketing Needs

How video affects people and how to use its power

Olha Bahaieva
The Startup
Published in
6 min readJan 23, 2021

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four woman front of camera
Photo by Pexels

All marketers know that video is important. When you plan your marketing campaign, you need to know how to use video format. For one marketing campaign, storytelling can work great. Your next marketing campaign might need another solution.

In 2020 Tik Tok became booming. There are a lot of viral videos on this platform. Like Tik Tok, YouTube started their shorts. It includes short videos like stories, but with broader possibilities.

Many people love TikTok and want to know the reason behind its popularity. The answer is video format. It’s a perfect way to get more traction and engagement. TikTok and YouTube are perfect examples of why marketers need to use a video format in 2021. To do this successfully, there are three tactics you need to know.

Use Storytelling in Your Videos To Be Relevant

When you plan your marketing campaign, it means you want to get sales or traffic. Your goal is to get X of customers or boost sales. You think about slogans, benefits, and how to present a product in the best way.

You do everything to impress your target audience.

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Olha Bahaieva
The Startup

Lead UX/UI Designer, Mentor, UXDC Founder • UX/UI Design • Get 100+ UX/UI design tools collection: https://olhabahaieva.ck.page/52893cef89