3 Common Questions Your Customers Ask And What They Really Mean by Them
Here is what your customers really care about.
In his bestselling book How to Win Friends and Influence People, Dale Carnegie wrote:
“People are not interested in you. They are not interested in me. They are interested in themselves — morning, noon and after dinner.”
Decades later, this still remains a primal truth. And nowhere is it more evident than in business.
Each day, businesses and brands promote their products and services feverishly. And each day, customers push back. The proof is in the numbers. Research shows that Branded content is up 300%. But only 5% of the content receives 90% engagement. The remaining 95% receive single-digit likes and views.
Companies get frustrated because customers “don’t understand what [they’re] doing.” Customers get frustrated because brands don’t answer their most pressing question: “What’s in it for me?”
Of course, customers don’t ask this openly. Instead, they ask 3 questions frequently, hoping to get an answer to the big one.
It doesn’t matter whether your customers are businesses or consumers. These questions…
