It’s Day 3 of my 30 Days Of Medium challenge.
In case you missed the first entries, here they are:
Purchase a theme
I help build, grow and scale WordPress based businesses, so these posts assume you are building your website on WordPress (why wouldn’t you, it’s the best!).
First of all, you need to purchase a WordPress theme.
You can get a theme here from Themeforest.
Install your theme
To install your theme, make sure you have installable WordPress file.
The most common installation theme error occurs when people upload the wrong zip file. You need to ensure you download only the installable WordPress file.
Setup your core pages
A small business website doesn’t need much to get going.
You’ll need a home page, about us, product or services page, blog and a contact page.
Everything else can be built as you go. These are the basics that tell visitors who you are, what you do and how you do it.
Decide on some fonts
The fonts you use determine how your entire website will look.
Sans Serif fonts are friendlier.
Serif fonts are more professional.
Decide what sort of look and feel you want to portray, to match your brand, then head over to Google Fonts and pick yourself out a font.
I recommend you stick with one font, especially as your website will be small to start with. You can use a bold version of this font for headings and a light version for sub headings or quotes.
Pick a colour scheme for your website
Pick a colour scheme based on your logo.
A brand for a small website is basically their logo, and making sure everything is consistent with the design, font and colour used in the logo.
You can either use different shades of one colour, or contrasting colours.
You could also use a light grey as a neutral background colour for some pages on your website, where perhaps you have a lot of content.
I actually recorded a video on How To Pick A Colour Scheme for your website which you’re welcome to check out below if you need more help on this.
Upload your logo
You can upload your logo on most WordPress themes by going to Appearance > Customiser
If your logo file is big, it might be worth using something like Tiny PNG to get a trimmed down version it so your page doesn’t load slow.
Set your home page and blog page
On WordPress, you need to set which page serves as the home page of your website.
By default, it displays your posts.
Navigate to Settings > Appearance and you will see two drop menus where can you select which page is you Home and which is your Posts page.
Carry on building
Once you’ve got the core of your website built, set up Google Analytics and start measuring your progress.
Continuing building, improving and expanding your website based on your marketing goals and how it performs in Google Analytics.
You won’t get the perfect website built over night, or even on the first iteration, so don’t be disheartened if you don’t get it right the first go.
It took me 4 iterations to get a website I was happy with, and I’m still improving and growing our website every single day.
How To Build A Website — The Ultimate Guide
If you found this post useful, but want more of a detailed walk through to building your own website, check out my ultimate guide.