30 Days of Medium

3. How to build your own website — 30 Days Of Medium

James Thomas
Apr 16, 2018 · 6 min read

It’s Day 3 of my 30 Days Of Medium challenge.

In case you missed the first entries, here they are:

0. 30 Days Of Medium

1. What do you need to build your own website? — 30 Days Of Medium

2. How to find a business you love — 30 Days Of Medium

3. How to build your own website — 30 Days Of Medium

4. How to measure your website’s performance — 30 Days Of Medium

5. How to get more customers by answering their questions -30 Days Of Medium

6. The successful business website cheat sheet — 30 Days Of Medium

7. How to measure success — 30 Days Of Medium

8. Understanding the Online Sales Funnel — 30 Days Of Medium

9. What is traffic and why is it important? — 30 Days Of Medium

10. What is Google URL Builder and why should you use it? — 30 Days Of Medium

11. Double your traffic by automating your social media schedule — 30 Days Of Medium

12. How to tell what sells — 30 Days Of Medium

13. How I grew my Medium following 6,500% — 30 Days Of Medium

14. How you look at things matters — 30 Days Of Medium

15. How to SELL services to small businesses — 30 Days Of Medium

16. How to win more deals with effective proposals — 30 Days Of Medium

17. How to setup an online store in 10 minutes — 30 Days Of Medium

18. How to work from anywhere — 30 Days Of Medium

19. Why your website is sabotaging your sales — 30 Days Of Medium

20. Where does your traffic come from? — 30 Days Of Medium

21. How to actually recognise burnout — 30 Days Of Medium

22. How to hack your schedule and get twice as much done — 30 Days Of Medium

23. Don’t copy your competitors — 30 Days Of Medium

24. How to SEO optimise a blog post — 30 Days Of Medium

25. Be unique or be forgotten — 30 Days Of Medium

26. Going with your gut — 30 Days Of Medium

27. People don’t pay for average — 30 Days Of Medium

28. How to do keyword research — 30 Days Of Medium

29. Why The Pareto Principle is the world’s biggest hack — 30 Days Of Medium

30. Your content is more profitable than your telephone — 30 Days Of Medium

Purchase a theme

I help build, grow and scale WordPress based businesses, so these posts assume you are building your website on WordPress (why wouldn’t you, it’s the best!).

First of all, you need to purchase a WordPress theme.

You can get a theme here from Themeforest.

Install your theme

To install your theme, make sure you have installable WordPress file.

The most common installation theme error occurs when people upload the wrong zip file. You need to ensure you download only the installable WordPress file.

Setup your core pages

A small business website doesn’t need much to get going.

You’ll need a home page, about us, product or services page, blog and a contact page.

Everything else can be built as you go. These are the basics that tell visitors who you are, what you do and how you do it.

Decide on some fonts

The fonts you use determine how your entire website will look.

Sans Serif fonts are friendlier.

Serif fonts are more professional.

Decide what sort of look and feel you want to portray, to match your brand, then head over to Google Fonts and pick yourself out a font.

I recommend you stick with one font, especially as your website will be small to start with. You can use a bold version of this font for headings and a light version for sub headings or quotes.

Pick a colour scheme for your website

Pick a colour scheme based on your logo.

A brand for a small website is basically their logo, and making sure everything is consistent with the design, font and colour used in the logo.

You can either use different shades of one colour, or contrasting colours.

You could also use a light grey as a neutral background colour for some pages on your website, where perhaps you have a lot of content.

I actually recorded a video on How To Pick A Colour Scheme for your website which you’re welcome to check out below if you need more help on this.

Upload your logo

You can upload your logo on most WordPress themes by going to Appearance > Customiser

If your logo file is big, it might be worth using something like Tiny PNG to get a trimmed down version it so your page doesn’t load slow.

Set your home page and blog page

On WordPress, you need to set which page serves as the home page of your website.

By default, it displays your posts.

Navigate to Settings > Appearance and you will see two drop menus where can you select which page is you Home and which is your Posts page.

Carry on building

Once you’ve got the core of your website built, set up Google Analytics and start measuring your progress.

Continuing building, improving and expanding your website based on your marketing goals and how it performs in Google Analytics.

You won’t get the perfect website built over night, or even on the first iteration, so don’t be disheartened if you don’t get it right the first go.

It took me 4 iterations to get a website I was happy with, and I’m still improving and growing our website every single day.

How To Build A Website — The Ultimate Guide

If you found this post useful, but want more of a detailed walk through to building your own website, check out my ultimate guide.

View guide

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James Thomas

Written by

Owner of squareinternet.co. Writing about how to build, grow and scale a business online.

The Startup

Medium's largest active publication, followed by +537K people. Follow to join our community.

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