3 Pitching Mistakes Freelancers Make While Messaging Potential Clients

Freelancers, don’t make the same errors I did.

Anangsha Alammyan
The Startup

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Photo by Karmen Kendrick on Unsplash

As a freelancer, one of the most essential skills you can develop is the ability to write a compelling pitch.

At the start of my career, I used to send a lot of cold emails to prospective clients. It took me over hundred tries to finally get the tone and wording right.

Prior to landing my first paying customer, I’d spent hundreds of hours honing my pitching game.

In this post, I’ll go over the lessons I learned. I’ll also include the dos and don’ts of crafting the perfect pitch as a freelancer. Of course, these pointers apply to freelancers in any field, but they’re especially useful for writers.

If you’re looking for your first high-paying freelancing client, keep reading for some super useful and actionable tips that you can apply in your own outbound emails. And whatever you do, don’t make these three mistakes.

1. Send Out Multiple Cold Emails

At the start of my career, I used an easy-to-replicate framework in almost all my emails. I wrote the email’s basic body, then listed out all the companies I intended to pitch to. Next, I added a few lines here and there to suit the…

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