3 Proven Reasons Storytelling Grows Your Business

We know storytelling works. Here’s why…

Does storytelling actually work for businesses? Can storytelling really help your business grow?

I used to think of business and storytelling as two separate worlds or entities. In my former way of thinking, storytelling was how you communicated with people and built interpersonal relationships, and business boiled down to being polished and convincing through formal advertising and marketing.

Through research and practice, I’ve seen firsthand how storytelling is the best and most effective tool to build your business.

Here’s why:

1. We’re designed for stories.

Humans have been telling stories for ages — passing information and tales down from generation to generation through the creative means of stories. Although the storytelling platforms evolved over time (i.e. cave drawings vs. oral communication vs. printing press), we’re all designed to receive information through stories.

Organizing information and facts about your business into a story structure is effective because it aligns with how we were all designed to receive information. It humanizes your brand and initiates a connection with a consumer.