3 Proven Ways to Fail With Your SaaS Product

What I would tell my younger self if I could travel back in time.

Match almost burning out — photo by Anne Nygård on Unsplash

So, you have decided to pursue that business idea you’ve been pondering for so long and build a SaaS. Good for you!

To develop your own software can be one of the most rewarding endeavors out there, especially when you get that initial traction and your first customers. Finally, all those evenings and weekends you spent on endless problem-solving instead of watching Netflix are paying off.

But beware — while it’s easy to realize your software concept in theory, it might be just a little bit more demanding in real life. And just as there are a lot of dumb ways to die, there are plenty of ways to kill off your precious SaaS — even before it has a chance to take off.

Here are three common mistakes that, luckily, are as easy to prevent as they are to make. While you can always recover from all of them, the runway is usually shorter than you’d like it to be. Coming from experience, it’s better to avoid them altogether.