3 Signs Your Insurance Agent Values You

Lukas Baker
The Startup
Published in
3 min readJul 11, 2019

A Good Listener:

When you’re shopping around for health insurance, you want your agent to be dialed in to what you’re saying about your past medical history. We’ve all heard that the number one cause of bankruptcy in the US is due to medical expenses. So, your agent needs to respect the 75% listening, 25% talking rule when it comes to communicating with you. It’s paramount that your agent asks the right questions to cover all potential exposure points. You’ll know that you have an insurance agent that values you when they’re asking thoughtful questions and focused on your responses. Pinpointing a plan across many carriers takes excellent listening skills. Your agent has a responsibility to ensure that if something does happen to you, the coverage you have will mitigate the most out of pocket exposure for your family.

Clarity and Knowledge:

An insurance agent that values you will master their product knowledge because they’re aware of the fiduciary responsibility to their clients. The purpose of having an agent is for them to explain your policy options clearly and concisely. As a potential client, make sure you’re asking questions if anything is confusing. An agent that values you will be more than happy to give you the answers you seek. If they are not, they most likely are more worried about the sale and not your needs. Whatever the budget for health insurance, a knowledgeable agent should find some form of coverage for you. They’re genuine in their approach when explaining your policy options. If you’re speaking with an agent who won’t take the time to help you personally; their knowledge is limited and most likely commission minded.

Furthermore, you may want to inquire into finding an independent broker. These agents are appointed with dozens of insurance carriers and can build policy options based on your needs and not one company’s products. In this manner, you have greater clarity through options and choices. An agent who provides value in these ways is friendly, non-combative, and committed to helping you.

Staying Connected:

If your agent has met the above two criteria, it’s most likely an excellent idea to keep them around. They are now aware of your medical history, and you have both established mutual trust and understanding. An agent that values this long term relationship will reach out to you periodically throughout the year. Their purpose should be to review the policy and make adjustments if necessary. Your agent should want to know whether or not the policy has provided value. This is also a great time for you to ask any questions.

Additionally, if you currently have an agent who issued you a policy but hasn’t contacted you since; you may want to reach out or consider getting a new agent. It may sound selfish, but you must look out for your family and their protected peace of mind. There are many insurance brokers, but only one of you. Slow down and take time when speaking with your broker. Make sure they exhibit the values listed above and you’ll feel more confident in your decision to become their life-long client.

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Lukas Baker
The Startup

I believe in giving more than receiving. 51:49