3 Steps To Make “Top-Shelf” Video Content That Lands More Views, Leads, & Clients
Use these tips to make more money for your business
I’ve spent the last 36 months learning how the best video creators in the world grow.
There are 1,000’s of resources to learn from, but one stands out amongst them.
It’s called the “top-shelf” method, and I’ll show you why you need to understand it to go viral:
Why social algorithms matter
You need to fundamentally understand how algorithms work if you want out of 200-view purgatory.
Because there are so many content creators now, good ideas and consistency aren’t enough to grow.
You need to follow a few basic laws of the algorithm.
How algorithms work
Think of your content like a toy on a shelf.
Now think of the algorithm as a shelf shaped like an inverted pyramid.
Your goal is to move the toy to the next highest shelf.
When you post, the algorithm sends your content to the lowest and smallest shelf. On that shelf is a small test audience, who the algorithm thinks is likely to enjoy the content.
