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Content marketing
3 Words to Help You Develop a Powerful Content Marketing Message
Show clients that you know how to help them
Use these three words to develop a content marketing message:
- Why
- Who
- How
Content marketing helps potential clients / customers notice you and shows them that you know how to solve their dilemma and meet their needs.
I live near the Rose Bowl in Pasadena (population 133,000+) and a region like my part of Los Angeles County, standing out is tough. I did a search on Google for Dentists in Pasadena and 19 results popped up on page 1 with a total of 10 pages showing results.
Some were duplicate but you get the idea. Plenty of competition exists.
How do you produce content marketing that makes people want to get to know you?
Let’s look at the three words.
Nothing magic about them, but they help form your thinking.
Why
Why does your company exist?
Why is why you’re in business as a health professional, a service professional, or a manufacturing firm.
