4. How to measure your website’s performance — 30 Days Of Medium
Welcome back to 30 Days Of Medium.
Today we’re talking about measuring your website’s performance.
You can catch up on the first 3 Days of Medium here if you missed them:
0. 30 Days Of Medium
1. What do you need to build your own website? — 30 Days Of Medium
2. How to find a business you love — 30 Days Of Medium
3. How to build your own website — 30 Days Of Medium
4. How to measure your website’s performance — 30 Days Of Medium
5. How to get more customers by answering their questions -30 Days Of Medium
6. The successful business website cheat sheet — 30 Days Of Medium
7. How to measure success — 30 Days Of Medium
8. Understanding the Online Sales Funnel — 30 Days Of Medium
9. What is traffic and why is it important? — 30 Days Of Medium
10. What is Google URL Builder and why should you use it? — 30 Days Of Medium
11. Double your traffic by automating your social media schedule — 30 Days Of Medium
12. How to tell what sells — 30 Days Of Medium
13. How I grew my Medium following 6,500% — 30 Days Of Medium
14. How you look at things matters — 30 Days Of Medium
15. How to SELL services to small businesses — 30 Days Of Medium
16. How to win more deals with effective proposals — 30 Days Of Medium
17. How to setup an online store in 10 minutes — 30 Days Of Medium
18. How to work from anywhere — 30 Days Of Medium
19. Why your website is sabotaging your sales — 30 Days Of Medium
20. Where does your traffic come from? — 30 Days Of Medium
21. How to actually recognise burnout — 30 Days Of Medium
22. How to hack your schedule and get twice as much done — 30 Days Of Medium
23. Don’t copy your competitors — 30 Days Of Medium
24. How to SEO optimise a blog post — 30 Days Of Medium
25. Be unique or be forgotten — 30 Days Of Medium
26. Going with your gut — 30 Days Of Medium
27. People don’t pay for average — 30 Days Of Medium
28. How to do keyword research — 30 Days Of Medium
29. Why The Pareto Principle is the world’s biggest hack — 30 Days Of Medium
30. Your content is more profitable than your telephone — 30 Days Of Medium
What do I mean by performance?
In this article I’m talking about digital performance.
How many people visited your website.
Where did they come from.
What did they do whilst on your website?
Why is this important?
If you can’t measure it, you can’t improve it.
Lots of small business owners get discouraged with online marketing and their website, thinking it’s a waste of time and they will never get any business from them.
This isn’t the case. Any business can grow online. It just takes patience and a bit of know-how.
How can you measure your website’s performance?
Through Google Analytics.
Google Analytics provides incredibly detailed metrics on your website performance covering everything from (but not limited to):
- Where visitors come from
- How long they spend on the website
- Which channels they arrive from
- Which pages they leave the website on
- Which pages are the most effective
- Which pages they land on
Not only that, but it’s free!
How do I connect it to my website?
Connecting Google Analytics with your website is easy.
If you’re on WordPress, it’s super easy. Just follow the instructions in the simple video below.
If you’re not using WordPress you need to find your property tracking code from your Google Analytics dashboard and ensure it’s installed on every page of your website.
If you struggle with this, give me a shout.
What then?
If you’ve successfully connected Google Analytics to your website, within 24 hours you should start seeing some performance metrics from your GA dashboard.
If not, it likely means your installation hasn’t been successful.
To save yourself the waiting game, you can follow the instructions in this video to check if Google Analytics has been installed correctly.
Start measuring
Once you are setup and good to go, start measuring your progress.
Log in every day and check your stats.
Is your traffic going up? Is your bounce rate going down?
If not, why not?
The first step to building a successful online marketing strategy for your business is to start measuring your performance.
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