Welcome back to 30 Days Of Medium.
Today we’re talking about measuring your website’s performance.
You can catch up on the first 3 Days of Medium here if you missed them:
What do I mean by performance?
In this article I’m talking about digital performance.
How many people visited your website.
Where did they come from.
What did they do whilst on your website?
Why is this important?
If you can’t measure it, you can’t improve it.
Lots of small business owners get discouraged with online marketing and their website, thinking it’s a waste of time and they will never get any business from them.
This isn’t the case. Any business can grow online. It just takes patience and a bit of know-how.
How can you measure your website’s performance?
Through Google Analytics.
Google Analytics provides incredibly detailed metrics on your website performance covering everything from (but not limited to):
- Where visitors come from
- How long they spend on the website
- Which channels they arrive from
- Which pages they leave the website on
- Which pages are the most effective
- Which pages they land on
Not only that, but it’s free!
How do I connect it to my website?
Connecting Google Analytics with your website is easy.
If you’re on WordPress, it’s super easy. Just follow the instructions in the simple video below.
If you’re not using WordPress you need to find your property tracking code from your Google Analytics dashboard and ensure it’s installed on every page of your website.
If you struggle with this, give me a shout.
If you’ve successfully connected Google Analytics to your website, within 24 hours you should start seeing some performance metrics from your GA dashboard.
If not, it likely means your installation hasn’t been successful.
To save yourself the waiting game, you can follow the instructions in this video to check if Google Analytics has been installed correctly.
Once you are setup and good to go, start measuring your progress.
Log in every day and check your stats.
Is your traffic going up? Is your bounce rate going down?
If not, why not?
The first step to building a successful online marketing strategy for your business is to start measuring your performance.
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