The Startup
Published in

The Startup

4 Reasons You Should Be Sending Your Clients Welcome Letters

You’ve done it… you’ve gained another client! What next?…

The bare bones of any professional services business is made up of two halves. The first half is the branding, sales, marketing & advertising designed to get a client. The second half is then to deliver to that client, keep them happy and somebody who wants to stick around long term.

But there’s a great opportunity in between these two halves, at the time a new client first signs up with you. That opportunity is the welcome letter. This can be…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store