4 Tips to Make Your Freelance Portfolio Work to Your Advantage

Maintain a strong portfolio.

Image created via Midjourney

If you’re a freelancer in a creative field, you know the importance of an online portfolio that shares your best work. Any number of articles will give you tips to create an eye-catching portfolio. But there’s another aspect to creating a portfolio: maintaining it. Your portfolio is not a “build-it-and-forget-about-it” activity.

You’ve got to do work — both on the client-facing portion and behind the scenes — to make sure your portfolio continues to do its job: attracting leads. You also have to think about how your social media presence is an extension of your freelance portfolio. At the very least, your social media should be driving traffic to your portfolio.

Here are some things you should do to maintain a strong portfolio.

1. Make sure your portfolio displays your best work

In the early days, my writing portfolio displayed everything my clients published. Starting from nothing, I had to show potential clients I’d been published and the types of projects I could work on.

Now, my portfolio is much more curated, showing my expertise as a fintech writer. I show bylined work (rather than ghostwritten work I used to write) for top…