4 Tips to Pitching Anything to Anyone
Whether you realize it or not, we’re always pitching something to someone. That someone might be a new client, board member, colleague or even a spouse, and there are proven techniques that work for all of them.
There is nothing worse than being pitched something that you do not need (this also includes ideas you don’t agree with or believe). Using the four tips below, you can start to pitch smarter and get the “yes” you want no matter who the client.
1. It’s Not About You
It’s always about them. Many people think they need to jump into the spotlight and deliver a pre-planned, dog and pony show to get the “yes.” This one-sided method (and stressful belief) of pushing the concept or product on a client doesn’t work. To achieve a truly successful pitch, you must switch your mindset, and shift the meeting to being all about them.
Instead, focus more on the person in front of you and what they need-and how you can help them succeed. This simple mindset change will transform the pitch dynamic, take the pressure off of you, and make the client feel both seen and heard. Suddenly your “pitches” will feel more authentic, and more like “discussions” aimed at helping your client.
