Want Wealth? Embrace The Economy of Stupid

“Stay Stupid. The three dumbest guys I can think of: Charles Lindbergh, Steve Jobs, Winston Churchill. Why? Because any smart person who understood how impossibly arduous were the tasks they had set themselves would have pulled the plug before he even began.
Ignorance and arrogance are the artist and entrepreneur’s indispensable allies. She must be clueless enough to have no idea how difficult her enterprise is going to be — and cocky enough to believe she can pull it off anyway.
How do we achieve this state of mind? By staying stupid. By not allowing ourselves to think.
A child has no trouble believing the unbelievable, nor does the genius or the madman. It’s only you and I, with our big brains and our tiny hearts, who doubt and overthink and hesitate.
Don’t think. Act.
We can always revise and revisit once we’ve acted. But we can accomplish nothing until we act.”
“Ignorance and arrogance are the artist and entrepreneur’s indispensable allies. She must be clueless enough to have no idea how difficult an enterprise is going to be — and cocky enough to believe she can pull it off anyway.”
Steven Pressfield

1. Be like Semmelweis.

“Talk sense to a fool and he calls you foolish.” ― Euripides, The Bacchae

For centuries, people (including doctors) didn’t believe in germs. In fact, some “gentlemen” were offended at the idea that their hands could be unclean. It wasn’t until 1847 that soap-related hygiene started to gain recognition and even then it took many more years for the idea to be accepted.

Ignaz Semmelweis, a Hungarian doctor working in Vienna, observed that babies born in the streets were surviving more than those born in the clinic. Dr. Semmelweis noted,

“To me, it appeared logical that patients who experienced street births would become ill at least as frequently as those who delivered in the clinic. […] What protected those who delivered outside the clinic from these destructive unknown endemic influences?”

From this observation, Dr. Semmelweis realized that the doctors and medical students in the clinic would come from the autopsy room to the patient’s room to deliver babies. He figured some unknown “cadaverous material” was infecting the babies. He ordered the doctors and medical students to wash their hands before examining patients and by doing so reduced the mortality rate from “about 10 percent (range 5–30 percent) to about 1–2 percent.” Despite his large success, the medical community in Vienna viciously harassed Semmelweis for his stupid idea that soap could save lives.

The stupid ideas you have may be lifesaving…even if it just saves one. That one, may just be you!

2. Don’t let hardships diminish you, let them increase you.

Here’s the thing:

Dr. Semmelweis was brave. He was a doctor and his patients were dying — a tragedy that he said, “made me so miserable that life seemed worthless” and still had the courage to be himself and do something about it. Even in the face of scorning, ridiculing and belittling by his peers, he chose the right path. He could have easily told himself not to believe or act on the crazy idea that an invisible force without a name at the time (germs) could be spreading disease and that washing hands was the remedy.

Despite his feelings of misery (diminishment), he turned his hardship into playing hardball (increased capacity). Compelling thoughts and questions must have pressed on his mind that instead of ignoring, he tested, tried and proved.

Do you have thoughts (stupid ideas) or questions that continually weigh on your mind that if you did something about them could improve your world?

Some people think that because they’ve suffered a tragedy or a hardship that they are somehow less and not able to move on. Dr. Semmelwies could have thought that he was a failure and stopped treating patients, but he chose to increase his efforts and try new methods to get desired results.

If you’ve suffered a tragedy remember this: You didn’t suffer a tragedy, you triumphed a tragedy!

And you are more now because of it.

My wife and I could have curled up into a ball and lived the rest of our lives as victims because our brother and then our baby passed away. But that would not have honored the life they lived, it would have made us miserable and suffocated our potential.

Turn that triumph into greater triumphs.

3. Pay careful attention to those ideas that keep coming back to your mind.

If someone thinks your ideas, the dreams bubbling up inside of you, are stupid, welcome to the Club.

Those ideas could change your life and the lives of others for good. Don’t worry about the how of making those compelling ideas reality when they first come. Allow yourself to entertain the idea for a while and see it through in your mind. The how will come in time as you take steps to start making the idea become your new reality.

Too many brilliant ideas never get out of our heads and into reality because we tell ourselves we don’t know how.

You didn’t know how to talk before you talked or walk before you walked, did you? Nor did you know how to swim before you swam. Why would changing the world be any different?

4. Ask yourself a new, better question and create with that outcome in mind.

It all starts with a tiny, stupid idea, then one thing leads to another, and suddenly, you find something amazing: yourself.

Starting something doesn’t mean you have to be an entrepreneur. It’s about making the improvements in life that you see need to be made. In fact, in today’s ever-changing global economy, when employees have the guts to get stupid enough to start stuff within their company the company employees are refreshed, excited to come to work, trust increases and the bottom line flourishes.

Instead of asking, “What do I need to do next?” Ask yourself, “Who do I want to be?” You’ll know what to do when you know who to be.

Stupid creates meaning. Stupid generates money. Stupid is the new economy. Be the “stupid one.”

5. Bonus: Just a Stupid Idea?

“Ignorance and arrogance are the artist and entrepreneur’s indispensable allies. She must be clueless enough to have no idea how difficult an enterprise is going to be — and cocky enough to believe she can pull it off anyway.”
Steven Pressfield

New Smart ideas and individuals have literally changed the world. Consider this quick handful of examples:

The telephone. Western Union originally rejected the telephone, saying in an internal memo in 1876, “The device is inherently of no value to us.”

The automobile. In 1903, the president of Michigan Savings Bank advised Henry Ford’s lawyer not to invest in the Ford Motor Company. “The horse is here to stay but the automobile is only a novelty, a fad.”

The radio. In response to David’s Sarnoff’s urgings for investment in the radio in the 1920s, his associates said, “The wireless music box has no imaginable com- mercial value. Who would pay for a message sent to nobody in particular?”

Man on the Moon. In 1957, Lee De Forest, the man who pioneered radio and invented the vacuum tube, said, “A man-made moon voyage will never occur regard- less of all future scientific advances.”

Satellites. In 1961, T. Craven, the FCC commis- sioner said, “There is practically no chance communica- tions space satellites will be used to provide better tele- phone, telegraph, television, or radio service inside the United States.”

Thomas Edison. Said Edison himself, “I don’t know now what it was, but I was always at the foot of the class. I used to feel that the teachers never sympa- thized with me and that my father thought that I was stupid, and at last I almost decided that I must really be a dunce. . . . One day I overheard the teacher tell the inspector that I was ‘addled’ and it would not be worth- while keeping me in school any longer.”

Walt Disney. Walt Disney was fired by a newspaper editor because “he lacked imagination and had no good ideas.”

Elvis Presley. Elvis, the king of rock and roll, was fired from the Grand Ole Opry after only one perfor- mance. “You ain’t goin’ nowhere, son. You ought to go back to drivin’ a truck.”

The list could go on for days.

These innovations and individuals spurred huge changes in the economy, the way we live, and the way we view the world. The New Smart has served as a catalyst that opened entirely new industries, creating hundreds of thousands of jobs in the process. People who lean into the New Smart courageously put on the metaphorical dunce cap and change the world.

“Whenever you see a successful business, someone once made a courageous decision.” — Peter Drucker, legendary management consultant and business author

When you look at life through the stupid filter, you quickly find that quite often the stuff that sticks is the selfsame stuff that someone, somewhere, once wrote off as “stupid.”

If some of the world’s greatest success stories weren’t willing to stop at stupid, neither should you.



I’m taking this massively valuable freebie down and selling it again soon at my discretion.

I wrote a bestselling book called The Power of Starting Something Stupid. It’s endorsed by cool people like Steve Forbes, Stephen M. R. Covey, Jack Canfield, Michael Gerber, Brian Tracy, etc. So grateful to them. It’s in like 10 languages or something cool like that now.

My book is specific to starting projects and creating good relationships with people so you can create high-impact-results and a happier life without regrets.

I created a course around the book called Mastering the Power of Starting Something Stupid.There is an entire section on serving, giving, thanking, receiving, asking and trusting included…so you can make the most of your time.

I have a brother-in-law that died in his sleep at 21 and a son that died at only 76 days.

I KNOW life is short. That’s no cliche.

This course is comprehensive — includes modules on ideation, goal setting strategic planning, tactical implementation, overcoming fear, pride and procrastination. It also includes principle based concepts to start where you are and leverage existing resources to achieve your aim.

Bonuses include how to find your dream job and a partnered course with an expert on how to license an idea or product to a big box store. It’s legit.

Here is the link.

(It will disappear soon and I’ll go back to selling it at $2k.)

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