4 Ways to Manage Change With the McKinsey Influence Model

Jason R. Waller
The Startup
Published in
5 min readMay 6, 2020

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Photo by Benjamin Davies on Unsplash

How can leaders and founders get their teams on board with a big pivot? How do we think about influencing others and creating change in a group? Why do some changes stick, while others fall apart almost immediately?

As a consultant at McKinsey & Company, one of the earliest frameworks we learned was called the influence model. It’s a great way to think through how…

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Jason R. Waller
The Startup

Executive coach to CEOs and leaders. Partner at evolution.team. Speaker, combat veteran, ex-consultant. Top writer in Leadership. www.jasonrwaller.com