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4 Ways to Repurpose Your Own Content
Content that’s only used once is a missed opportunity.
Being an online creator is hard. After all, how many original thoughts can you have in one day??
The message from top creators is clear: show up, be consistent, provide value. It can be overwhelming — especially as you’re juggling multiple social profiles. It’s also a necessary part of gaining a following.
But there’s no Law of the Internet that says you have to come up with unique content for each platform. Instead, you can take one idea and tweak it for different audiences.
I’m going to walk you through, step-by-step, how content for my main platforms (Medium, LinkedIn, and Twitter) are repurposed. I turn 4 original ideas into 11 pieces of content, at least.
If you get into a groove with repurposing, you’ll be able to increase your presence across multiple platforms without a lot of extra energy.
1) Repurposing articles you write
Longform articles have the most opportunity for content repurposing. You’ve already done research and organized the ideas, so why not break those ideas down into bite-sized chunks for different platforms?
