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When a website doesn’t bring in the desired amount of users, the first thing to do, of course, is look for the reason why. In this article we’ve compiled a list of five online tools that will help you to make quick and effective website and SEO analysis, and you will learn how the key functions of these tools work.

This article will give you the tools that you can keep on hand when you need to quickly examine SEO-indicators, check download speeds, find your standing amongst competitors, make website analysis reports, and display it on various devices.

In order to always be informed of possible issues, and to check mistakes in time, periodically check your data using these tools. In just a few minutes you could assess the issues plaguing your site, even without having any special marketing knowledge.

1. Analyzing the website speed through GTmetrix

According to Think With Google, 53% of users are not ready to wait more than three seconds for the page to load. If the site is not loaded in that time, they’ll go somewhere else.

If your site is working slowly then every other potential client is lost as they have to wait for your slow website to load. That’s awful!

To determine if there are any performance problems and how fast your site loads, you can use a simple tool called GTmetrix.

The basic functions of service are available free of charge.Simply paste your site address into the main field and click the “Analyze” button.

GTmetrix quickly analyzes any site and shows common performance problems.

The full site analysis takes about a minute.

At the output, we receive the following data:

– Your browser and location.

– The website’s performance metrics.

– The page loading speed.

– The total page weight.

You will see a brief summary after the scan.

Below will be recommendations for each parameter in regards of what to do to improve website speed performance.

All recommendations are sorted according to their importance. An empty or red scale indicates that these items are the most critical and not observed

Each recommendation can be deployed where you can see the specific type of work that needs to be done for your website.

It will not just be advice like “optimize the images,” but an indication of exactly which images need to be optimized, along with the links to each.

You can always quickly check website speed easily with GTmetrix, and remember: if it is more than then seconds to load then it’s time to ping the developer and optimize the code and images.

2. SEO-analysis of the website using SEO Site Checkup

SEO Site Checkup is a free tool that will help detect possible website SEO problems in five minutes or less.

It’s very easy to use it, just paste your website link. Plus, you can also check the competitor for comparison.

In a minute you will have a full analysis of your site.

The graph shows the number of mistakes and possible problems. Under the graph there is a list of recommendations. This report can be downloaded into a PDF or sent by email.

Data summary divided into five sections:

Common problems with SEO — Using keywords in important markup areas, code and text compliance, having a robots.txt file and XML-Sitemap, HTML standard conforming, URLs for SEO optimization, and the list goes on.

Luckily, this service gives you clues as to how to fix the issues it found.

The tip is very detailed. You will even be shown where in HTML you need to add an alt attribute.

Speed optimization — Checking various aspects of performance (page size, compression, caching, minimization, server speed, etc.).

Server and security — This section describes several important characteristics in regards to hosting and site security (for example, providing unnecessary access or displaying potentially confidential information, etc.).

Read also: 20 ways to create a landing page without knowing how to code: a complete independent tool review

Convenience of use on mobile devices. Here you will be shown how your website looks on a smartphone screen.

You can visually assess whether your site has mobile-adaptivity problems.

Advanced SEO — Checking for external links or taboos for indexing important sections, etc.Thus, SEO Site Checkup will give you a complete picture about the shortcomings and problems on your site that interfere with its search system promotion.

3. Testing responsive web design with Screenfly

The mobile audience is growing every year, and according to, the share of mobile traffic worldwide this year is 52.2% (compared to 50.3% in 2017).

A website that is incorrectly displayed on a mobile phone not only annoys the user, but it can also completely kill the conversion.

Is everything alright with your site? Let’s check it using Screenfly from Quirktools.

The tool has a very simple interface. There are no unnecessary buttons and functions.

This is a simple and free tool, and its charm is that you can check the display of the site on different devices.

You can see how your website looks on a PC, a specific tablet brand, a particular smartphone, and even on a TV screen.

The ruler shows the window width and height.

If the buttons are not in the right place, the content does not fit on the screen or the text is too small — you will need to work for adaptability.

4. Compare your website with your competitors by using the SerpStat service

SerpStat is a multifunctional SEO platform. Using the free basic functionality, you will learn a lot of interesting things about your website as well as your competitors.

On the main page of this service you can enter your website address and select a search system to check on it.

From the summary report you can gather information about traffic, keywords, backlinks, and even your competitors in an organic search.

Free of charge, the service will show:

1) 10 keywords where you occupy the top positions.

Not only is the position shown but the cost per click.

2) Keywords Trend

For example, on this graph you can see a positive growth dynamic for certain keywords.

3) The most visible pages for a search system

In the free version you will see 10 pages that have the highest visibility.

4) Competitors in organic search.

In addition to the competitors’ sites list, the service shows how their positions have changed.

I especially appreciate this service because it gives you the opportunity to see who you are fighting with for a place under the sun in the SERP, and it lets you compare your website with one or two competitors. To do this, just go to the “Competitors — Compare Domains” section.

5) Report on back links.

Use SerpStat and you can get slices of key data about different countries and different search systems. It is especially important for those who want to enter the market in another country: you will see who competes with you there, you can go to that site and assess what they are good at and what you lack.

5. Learn your audience better using SimilarWeb

SimilarWeb is another website and mobile application analyzer that collects a summary of the resource’s positions and its traffic.

You can start working without registering. Just enter the website address in the line next to the service logo.

A quick website analysis will give you the following information:

1) Site rank.

The service shows the global rank, country rank, and the category rank (your subject).

2) Traffic data that you get from organic and paid searches, as well as five of your top keywords.

The checked site receives traffic only from organic searches.

3) The traffic share from social networks.

It quickly becomes clear whether or not you’re wasting your money by paying your SMM manager and on which social network you need to pay more attention to.

You can see the total share of traffic from social networks and the statistics for each network.

4) Excellent function — The interests of your audience.

This section shows audience interests. Useful for those who have no idea about the portrait of their client.

5) And for dessert — Information about your competitors.

You can compare the chosen domain with yours, but to be honest, SerpStat will give you more information in this regard.

Can free online website and SEO analysis tools help me solve the reasons behind low conversion?

Use these five simple tools, and you will always be able to quickly check all of the main website indicators. With such analyses, you can identify problems with download speeds and SEO, evaluate the channels that bring traffic, and learn more about your competitors.

But in order to understand the core issue behind why you are losing customers, whether there are usability issues or poor design choices implemented into your site, you must conduct a detailed marketing analysis. It is a good idea to hire an experienced marketing specialist who will:

– deeply dig into the analytics

– test it using dozens of other professional tools

– analyze how clear the site is to users

– which pages they leave and why

– find design and brand positioning problems.

As a result, you will have a detailed report in your hands with all of the shortcomings that can affect the conversion rate on your site as well as recommendations for their elimination.

By the way, such specialists are on our team, and they will be happy to help you conduct a detailed marketing analysis for your website.


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Roman Rudnik

Roman Rudnik

Entrepreneur, Marketer, and CEO at Writing about grow hacks and marketing tips, and helping software companies with UI and UX.

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