The Startup
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The Startup

FROM THE MARKETING DESK

5 Insights from Claude Hopkins: Godfather of Scientific Advertising

“People don’t buy from clowns.” — Claude C. Hopkins

Photo by Markus Spiske on Unsplash

In marketing departments around the world today the name of the game is analytics. We measure everything, especially in the realm of cyberspace. “You can’t manage what you don’t measure,” we’re fond of saying.

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