5 Marketing Skills That Every Entrepreneur Needs
If no one knows about your product, your startup will never take off.
Some of the world's leading software products have been built by some of the best engineers and developers. Even if you create the most sophisticated and slick application, however, if it doesn’t get noticed, it will often lead to nothing.
This is why marketing is essential for any entrepreneur looking to build their startup. For example, if you look at Slack, Butterfield used traditional strategies like PR and word of mouth to get his product into the hands of other tech companies within his network.
For other companies like Robinhood, it built hype over a waiting list with a product that seemed too good to be true at the time (no fees for trading stocks).
Marketing should be a part of any startup strategy, and those that don’t pay attention may pay the consequences down the path.
It is important, however, to understand what type of strategy works with your product. A waiting list could work for some startups but not for others (trust me, I’ve experimented myself!), and it’s…
