5 Mistakes to Avoid While Cold-Outreaching Prospects

Important lessons from an outreach message gone wrong.

Anangsha Alammyan
The Startup
Published in
4 min readMar 27, 2023

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Photo by Henry Ascroft on Unsplash

As a freelancer, cold outreach can be the most powerful tool in your arsenal.

Not only can it land you amazing deals, but it can also strengthen your network and help you connect with thought leaders and influential people in your field.

I recently got a message on Twitter from a person trying to sell their copywriting course. The message was riddled with errors that got me thinking about the biggest mistakes most people make while writing a cold-outreach message.

Screenshot by the author from the Twitter message.

This post discusses the five biggest mistakes I’ve seen in most cold outreach emails or messages that I get.

Don’t feel bad if you relate to any or if you have made the same mistake before. Running your business is always a learning curve, and it’s never too late to correct your mistakes.

After all, how can freelancers and solopreneurs be successful without a growth mindset?

1. Right message to the wrong people

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