When your creative efforts seem to be swirling around and around without getting you anywhere, try these five powerful “madlibs” to get you unstuck:
1. Strategy in One Sentence:
We want to [what to win/achieve] in [where to play] by [how to win/defensible advantage].
2. Customer-Focused Problem Statement:
When it comes to [situation], [customer type] needs a way to [job to be done/problem], so that [desired outcome].
3. Concept/Solution Pitch:
[Concept name] is a [solution description] for [target customers/users] that [key value proposition], enabling [primary benefits], unlike [existing options/alternatives].
4. Critical Assumptions:
For our approach/strategy/solution to succeed, it must be true that [what must be true/preconditions for success].
5. When you’re stuck and things look impossible:
We can [problem to solve/challenge to meet] if we [action to take, solution to create].