The Startup
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The Startup

5 Reasons Why B2B & B2C Experiences Are Merging

Both images © Thomas Reimer | Dreamstime.com

Through some interesting conversations with business leaders and my own interactions with services recently, I’m coming to the conclusion that digital acceleration is forcing B2B marketers & product designers to think more like their B2C cousins.

Running digital publishing businesses like Sky News, ITV Hub or NBC News doesn’t give me a traditional marketing background, but real-time…

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Julian March

Julian March

Independent Consultant, Partner at Positive Momentum, #digitalacceleration expert, former journalist, cyclist, drummer, & co-Founder of La Piazza SRL, Roma.