5 Reasons Why Basic Attention Token Is The Most Promising Cryptocurrency For 2020

And beyond…

Sylvain Saurel
Oct 16, 2019 · 6 min read
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The cryptocurrency market is currently looking for a trend behind a Bitcoin whose price has stabilized around the $8300 zone since early October 2019. Between the upcoming economic crisis in the coming months and the Bitcoin Halving scheduled for the end of May 2020, next year promises to be excellent for the cryptocurrency market.

Nevertheless, some Altcoins will experience much stronger growth than others in the future. The challenge for crypto investors is therefore to find the most promising cryptocurrencies in order to diversify their portfolio in an intelligent and profitable way.

As such, I believe that Basic Attention Token is the most promising cryptocurrency for 2020 and beyond. Here are the 5 reasons why I am so optimistic about the Basic Attention Token project.

1. Basic Attention Token Responds To A Problem Of The Future

There is nothing wrong with advertising as such. Where the problem lies is when Web giants come to monitor and analyze user behavior to deliver increasingly targeted and intrusive ads.

Is there a solution to this problem that is of increasing concern to more and more users? Yes, it is named Brave Browser, a new browser launched by Brendan Eich, the father of the JavaScript programming language, and its Basic Attention Token (BAT).

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Behind the creation of the Basic Attention Token model, Brendan Eich wanted to highlight the following points:

  • Use of a web browser to control your ads.
  • Fair distribution of advertising revenues among advertisers, publishers and users.
  • Creation of a transparent and efficient digital advertising market.
  • Move from a quantitative to a qualitative advertising model: fewer ads but better quality ads.
  • Advertisers receive better data on their highlighted products.
  • A Blockchain-based payment system with the Basic Attention Token (BAT) at the centre of the system.
  • Prevention of the manipulation of the number of clicks by robots.
  • Avoid the misuse of users’ personal and mobile data by trackers when displaying advertisements.

The Basic Attention Token project clearly aims to revolutionize the world of online advertising by promoting a brand new model that respects users’ privacy. In addition, this brand new model is intended to be more equitable for the various stakeholders involved: users, advertisers and publishers.

This theme has become more and more important in recent months and will inevitably increase in the future. Google’s advertising model is reaching its limits and other solutions may find a place in the sun in the future.

Basic Attention Token is clearly one of these solutions of the future, which justifies its immense potential.

2. Brave Browser Has More Than 100 Million Downloads

Unlike many cryptocurrency projects that are based only on big theoretical promises but nothing concrete, Basic Attention Token is already a solution that can be used via its Brave Browser software.

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Brave Browser is available for download on Windows, OS X and Linux platforms as well as on iOS and Android mobile platforms. Its creator, Brendan Eich, even argues that Brave Browser would be 40% faster than Google Chrome on computer and 4 times faster on smartphones.

This very high speed of Brave Browser is due to the elements it does not load such as trackers, third-party cookies or the many ads displayed usually on Chrome.

The latest estimated figures for Brave Browser downloads on Android show that the browser has now exceeded 30 million downloads with strong accelerating growth. Thus, Brave Browser would have been downloaded 2 million times in August 2019 alone, which would place it ahead of Chrome for Android over the same period while making it into the Top 30 mobile applications in the communication category on the Google Play Store in the US.

All platforms combined, Brave Browser would have been downloaded more than 100 million times, which is a pretty impressive figure!

3. The Number Of Active Users Is Growing Very Fastly

All these download figures are impressive, but what is even more impressive is the fact that this growth is accelerating sharply with more than 2 million Brave Browser downloads on the Google Play Store in August 2019 alone.

If Chrome remains inaccessible because of its default positioning on all Google-certified Android smartphones, an actor with the size of Mozilla Firefox is a target that Brave Browser can hope to exceed in the coming years on mobile phones in particular.

Thus, by now ranking 27th in the Android mobile applications ranking in the communication category on the Google Play Store, Brave Browser is only 11 places behind the Android version of Firefox. It’s a little and a lot at the same time but it clearly shows how fast Brave Browser is moving up the ladder.

With a rapidly growing number of active users, Brave Browser will be able to continue to expand its innovative advertising model while demonstrating that it can be truly viable. All this will inevitably affect positively the price of BAT tokens in the coming months and years.

4. An Increasingly Strong Adoption By The Publishers

The Basic Attention Token model aims to achieve a more equal distribution of advertising revenue between users, advertisers and publishers. Revenue share for publisher ads is:

  • 70% to publisher
  • 15% to Internet user
  • 15% for the Brave Browser editor

User ads are available since April 2019 with the following revenue share:

  • 70% to Internet user
  • 30% for the Brave Browser editor

This model appeals to users as shown by the success of Brave Browser in terms of downloads. However, for it to be sustainable, they also need to see a real adoption of the business world and content publishers in particular.

The good news for Basic Attention Token is that this is exactly the case!

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The BATGrowth site allows you to track the adoption of Basic Attention Token by publishers on websites or platforms such as YouTube, Twitter, Twitch or Reddit. In total, Brave Browser has nearly 300,000 publishers, including 200,000 on YouTube alone, with a number that has increased tenfold since the beginning of 2019 on this platform!

Another ultra-positive indicator concerns the number of addresses holding BAT tokens, which has doubled since April 2019, from 98,000 to just over 200,000.

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In short, the adoption of the model promoted by Basic Attention Token is accelerating and the trend is expected to continue in 2020.

5. The Price Of The BAT Is Still Very Affordable

As you can see, all the conditions are in place for Basic Attention Token to become a huge success in 2020 and beyond. Its innovative advertising model is spreading to users more and more quickly and its adoption by the business world is also following its path.

With such solid fundamentals, the Basic Attention Token project will be very successful in the future. A great success with many users means a sharp increase in the price of the BAT token that circulates between users, advertisers and publishers.

The good news, which is the fifth reason why I recommend putting BAT tokens in your cryptocurrency portfolio, is that the price of BAT remains very affordable:

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The price of the BAT is $0.21 on October 16, 2019 whereas it had risen to $0.47 during the month of April 2019. In addition, it should be remembered that following the euphoric phase of the cryptocurrency market at the end of 2017, the BAT was even worth $0.86 at the very beginning of 2018.

The potential for an increase of the BAT therefore remains significant, given both its current price and the fundamentals I presented to you earlier.

All this leads me to the conclusion that Basic Attention Token is the most promising cryptocurrency for 2020 and beyond!

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Sylvain Saurel

Written by

Entrepreneur / Developer / Blogger / Author. In Bitcoin We Trust: https://www.inbitcoinwetrust.net

The Startup

Medium's largest active publication, followed by +734K people. Follow to join our community.

Sylvain Saurel

Written by

Entrepreneur / Developer / Blogger / Author. In Bitcoin We Trust: https://www.inbitcoinwetrust.net

The Startup

Medium's largest active publication, followed by +734K people. Follow to join our community.

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