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Writing & Content Creation

5 Rules for Thought-Provoking Content

How to make your audience think deeply

Published in
8 min readJul 19, 2021

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One habit I’m using in my reading sessions is to take notes of the sentences that catch my attention and save them in a draft that I’m keeping for myself. This habit helped me to create articles like “How to transform your dull sentences into engaging ones?” and “5 tips for snappy and efficient technical writing” which were loved by many readers.

A few days ago, I checked the draft again and was surprised that it contains almost 15K words. I read it again and noticed that many of these sentences are thought-provoking. This reminded me of one writer who left this platform a year ago: Zat Rana. I started reading his essays in 2018 and though I don’t agree with all his ideas; I enjoyed a lot of his work for a simple reason: it’s thought-provoking.

Thus came the idea of creating this piece where I tackle five rules I’ve noticed in what we call thought-provoking content.

In order for content to trigger you, it should challenge your view, sharpen your critical thinking skills, or invite you to clarify your thought processes. In the next section, I’ll break down some common techniques to do this — along with many examples — that you can apply to grab your audience’s attention…

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Rakia Ben Sassi
The Startup

Google Developer Expert in Angular, WTM Ambassador, a seasoned software engineer, Content Creator | YouTube: https://www.youtube.com/@tekforge