5 Secret Keyword Research Methods for Your eCommerce Store

Pawan Kumar
The Startup
Published in
8 min readSep 20, 2018

--

Do you run an eCommerce website and store? Do you want to run successful eCommerce marketing campaigns?

If you said Yes to both of these questions then this article is just for you. Every marketing campaign starts with Keywords. Keyword research is a big deal because it influences your marketing efforts. I hear you shout “why keyword research is so important, damn!”

Why Keyword Research is an Important Part

We live in the digital world where Internet is the most important and popular medium for reaching your audience.

World’s Internet users have passed the 4 billion mark (53% penetration of global population). That’s crazy!

And the total number of people purchasing products online via eCommerce have reached 1.77 billion mark (23% penetration of the global population). Source: We Are Social

You can reach around one fourth world’s online buyers. You just need to understand how to deliver your content to them.

There’s a misconception among many online retailers that keyword research is just about SEO…

--

--

Pawan Kumar
The Startup

Writer. Inbound Marketer. An Ambivert. Featured on Entrepreneur, Jeff Bullas, Addicted 2 Success, & HuffPost. My LInkedIn: https://www.linkedin.com/in/prepawan/