5 Silly Google Ads Mistakes Entrepreneurs Make That Burn Through Their Budget

How not to Blow Thousands of $$$ in a Few Days

Akis Apostolopoulos
The Startup

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Photo by Campaign Creators on Unsplash

I love Google Ads.

Thanks to Google Ads, I have been able to grow my business and tap new markets. In 2014, I ran a small experiment in Google Search ads. That little experiment led me to get multiple 5-figure projects and put my contracting business on a growth trajectory.

Today, I have a steady flow of income thanks to ads that are running 24/7 on Google.

And if you are wondering how you can replicate my success, the answer is, to begin with, elimination. Eliminate all those silly mistakes that most business owners make. Errors that I also made and ended up costing me thousands of euros.

Google wants you to spend more money on advertising. So they have set up their advertising platform with specific pre-selected default settings. These settings may not necessarily be in your best interest. As a result, businesses end up blowing thousands of dollars on wasted clicks that do not bring in qualified traffic.

I want to show you the 5 biggest mistakes I see when running Google Ads.

Running Search ads together with Display Ads.

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