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5 Simple Ways to Calculate Customer Lifetime Value

Maryna Sharapa
Mar 18, 2019 · 11 min read

What is customer lifetime value?

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CLV case studies

How to calculate the lifetime value of a customer

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Historical and cohort approaches to calculating CLV

Method #1

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Method #2

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The drawback of these methods

A predictive approach to calculating CLV

Method #3

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The drawback of method 3

Traditional approach to calculating CLV

Method #4

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Lifetime value of a customer in Google Analytics

Method #5

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Things to consider:

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CLV is done. What’s next?

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Final word

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Maryna Sharapa

Written by

PR-manager at OWOX BI

The Startup

Medium's largest active publication, followed by +687K people. Follow to join our community.

Maryna Sharapa

Written by

PR-manager at OWOX BI

The Startup

Medium's largest active publication, followed by +687K people. Follow to join our community.

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