The Startup
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The Startup

5 Steps to a Transformative Corporate Advocacy Strategy

Many companies make mistakes with corporate advocacy, or “brand activism”, but here’s how you can build a solid strategy that’s meaningful

Change is Coming Poster — corporate advocacy, corporate activism, brand activism, branding, CSR, social impact
Photo by Markus Spiske on Unsplash

1. Be strategically selective

2. Get out of the silo

3. Influence widely

Love is Love poster — corporate advocacy, brand activism, branding, CSR, social impact
Photo by Yoav Hornung on Unsplash

4. Dig deep, aim high

5. Build partnerships

Bonus step: be transparent

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Amy Coulterman

Amy Coulterman

54 Followers

Attempting to link a non-profit mindset to the corporate world. Corporate social responsibility | social impact | Toronto, Canada | https://amycoulterman.com