5 Thought Leadership Tips for Scrappy Startups
by Anne Szustek Talbot, VP of Content, BX3
So you’re an entrepreneur. Think about why you decided to launch your own business. Was it because you saw an underserved niche in the market? Did you feel your value proposition had something better to offer compared to what’s already out there? Do you have a skill set that you felt was being drowned out at your previous 9-to-5 gig?
Whatever the answer to that question may be, it’s part of your new company’s DNA. It’s part of the very fabric of its being. It’s the base of your story. And you should start thinking of it as thought leadership content.
Bob Buday, a onetime business journalist turned leading thought leadership expert, during a recent conference defined thought leadership like this: “it’s shaping an argument around a firm’s best ideas.” It’s a way to demonstrate credibility and build a rapport between your firm and its target audience.
Long-established firms such as Bain and McKinsey have a wellspring of thought leadership content from which to draw and plenty of strong editorial talent to help shape the company’s perspectives into something that someone wouldn’t…
