5 Ways to Establish Credibility and Expertise as a Freelancer
Earn more with niche clients
While working for yourself offers immense freedom, managing all aspects of a business can be challenging when no one is looking over your shoulder.
Maybe you find it hard to stay motivated (especially with tasks that aren’t as interesting to you). Maybe you’re so overloaded with client work that you don’t have time for the “business” side of your business.
But successful freelancers understand that their success is tied to their credibility and expertise. They work hard to maintain an online presence, and not just on social media.
Clients seek them out because they trust that the freelancer will deliver exceptional value — and will pay more as a result.
1. Stay up-to-date on your niche
The advice is everywhere: niche down, become a specialist instead of a generalist. That’s very true for freelancers. If you niche down, you’ll be able to target a subset of clients that need you instead of another freelancer.
You may not be able to do this when you’re first starting out, and that’s ok. Work to build a portfolio in the niche you’ve identified and take steps to develop your expertise.
